Strategic Enrollment Management (SEM)
Laying The Foundation
A&M-Commerce has completed the evaluation of our current state, reviewed our shared understanding of institutional objectives and capabilities in enrollment, and completed our development of a comprehensive, five-year SEP that will lay the foundation for future growth.
In the Fall of 2021, A&M-Commerce enlisted Huron Consulting Group as its partner to engage in the development of a Strategic Enrollment Plan (SEP). Together by facilitating a data-informed assessment and conversation on the current state of the university's enrollment and retention, Huron worked with a Steering Committee composed of campus leaders from across the university who are committed to guiding the engagement and implementation of the SEP.
Our Plan for Engagement
Our approach relies heavily on a balance of quantitative and qualitative assessments and engagement with multiple institutional stakeholders throughout five phases of work.
Our typical phases are outlined below, with representative activities identified:
Final Objectives
Completion of data-informed assessment and campus-wide conversations on the current state of A&M-Commerce's enrollment and retention resulted in the identification of areas of opportunity, including but not limited to:
- Confirming scope, project goals, and deliverables
- Establishing Steering Committee Structure and cadence for meetings
- Sharing data request to begin analysis
- Conducting stakeholder interviews
- Conducting enrollment and retention descriptive data analysis
- Conducting or reviewing primary student research to understand decision-making factors for students
- Completing a market position analysis
- Establishing strategic priorities through facilitated conversations
- Developing SEP Framework
- Drafting strategic enrollment plan draft
- Soliciting feedback
- Identifying implementation needs
- Finalizing strategic enrollment plan
Final Objectives
The facilitation of a data-informed assessment and conversation on the current state of A&M-Commerce's enrollment and retention focused on identifying areas of opportunity, including but not limited to:
- Stabilizing undergraduate enrollment by aligning A&M-Commerce's strategy and operational model with changing demographics and market recruitment demands,
- Identifying critical factors that influence student retention and attrition,
- Identifying potential markets of promise in the Dallas/Fort Worth area and beyond, and
- Identifying the academic programs that best align with market needs;
- Development of a comprehensive, five-year strategic enrollment plan to define and drive institutional priorities for undergraduate and graduate student enrollment, including underpinning operations and technology; and
- Establish a productive governance structure and associated working groups to develop the strategic enrollment plan and drive its execution.
SEM – Steering Committee Members 2022-2023
Contact Us
- Strategic Enrollment Management
- [email protected]