Unit Lockups

A “lockup” is a formal combination of the department's name, A&M-Commerce logotype and lion head. Lockups are meant to identify departments while also aligning with the university's primary logo system. In doing so, the department leverages the value and power associated with the A&M-Commerce brand and benefits from immediate recognition and credibility. Unique and divergent department logos create confusion with our audiences and undermine the university's visual identity. While we all seek to communicate, celebrate and differentiate the value of the university organization where we work, there can be no graphic identity more powerful than our parent brand.