Lion Head

How should the lion head be displayed?

The lion head must always be lighter than its background.

One and Two Color Option

Lion Head Rules

Do not use a gold lion head on a white background

Doing so causes eye, nose, mouth, ear and jawline to become highlights instead of shadows. This isn't how actual lions look. These areas have a natural darkness which forms the curves and dimensions of the face. It creates a lack of definition and contrast leading to a glow-like effect. This can also cause the lion to appear like a serpent.

Do not use a blue lion head

Do not flip the lion head

Do not add your own outline to the circle

Do not replace letters with the logo

Do not replace letters with the logo.

The only exception to this is in the word “Lion(s).”

Do not over use the logo

Do not overuse the logo.