University Logos

Our logos are a powerful way for us to communicate our brand to the world. With that in mind, we provide a variety of options that create a consistent look while allowing for flexibility in the orientation, size, color and presentation of our university’s name.

While this institution has undergone significant changes over the decades, our identity as Lions has remained for more than 100 years. The inclusion of the lion head in the logos is a visual representation of this fact, creating continuity for past generations and future alumni.

Guidelines for Usage

• Use the full-color version whenever possible.
• Do not modify the logo
  • Logos must not be altered in any way, including resizing, changing colors, or adding/removing elements.
• Consider color and contrast
  • Ensure there is sufficient contrast between the logo and its background for clear visibility.

Do not use a gold lion head on a white background.

Doing so causes the eye, nose, mouth, ear and jawline to become highlights instead of shadows. This isn't how actual lions look.

These areas have a natural darkness which forms the curves and dimensions of the face.

It creates a lack of definition and contrast, leading to a glow-like effect. This can also cause the lion to appear like a serpent.

Contrast is a serious issue. For example, ADA-compliant text must have a contrast ratio of 4.5:1. The contrast ratio between gold and white is only 1.6:1. This lack of contrast could make it hard for those with a visual impairment to see the details of the face.

• The lion must always appear lighter than the background. This means the lion will never appear blue or black on a lighter background. Use the version with a solid dark circle around the lion instead.

• Respect the Logo Composition
  • Do not remove the lion from the circle.
  • Do not stretch, squish, or distort the logos.
• Leave clear space around the logo – Avoid placing a logo right next to other design elements. Leave enough space around the logo to ensure it appears clearly separate from other graphics.