Dr. Bo Han’s Research Sheds Light on Crowdfunding
Dr. Bo Han and coauthors recently published a paper titled “Entrepreneurial crowdfunding backer motivations: a latent Dirichlet allocation approach” in the European Journal of Innovation Management. A text mining methodology was adopted to analyze nearly 100 crowdfunding projects on KickStarter.com. This study furthers the business community's understanding of motivations behind crowdfunding by empirically examining critical factors that influence the crowd’s decision to support a given project.
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Twice the Impact: Keshondra Porchia Joins ETAMU’s Healthcare Leadership Success Story as Second Student Accepted into Prestigious Doctorate Program
The East Texas A&M University College of Business is proud to celebrate another remarkable achievement within its Master of Science in Healthcare Leadership program.
MKTBA TAMUC Kicks Off Fall 2024 Semester with Enthusiastic Welcome Party
As the Fall 2024 semester commenced at Texas A&M University-Commerce, the Marketing and Business Analytics Student Organization (MKTBA) celebrated with a successful Wel...
A&M-Commerce Football Student-Athlete Selected as Finalist for FedEx Doris Robinson Scholar-Athlete Award
Texas A&M University-Commerce football student-athlete Jewelz-Unique Demps is among the 13 standouts around Division I FCS for the 2024 FedEx Doris Robinson Scholar-Athlete Award.