New Paper by Dr. Ruiliang Yan – Journal of Business Research paper
Dr. Ruiliang Yan, Associate Professor of MKT, recently coauthored (with Dr. Zixia Cao, University of Colorado Denver) a paper entitled “Product nutrition, innovation, advertising and firm's financial gains” in the Journal of Business Research. This research studied the firm’s investment and return on product nutrition, a subject that has a significant impact on everyone’s health and well-being.
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Dr. Bo Han’s Research Sheds Light on Crowdfunding
Dr. Bo Han and coauthors recently published a paper titled “Entrepreneurial crowdfunding backer motivations: a latent Dirichlet allocatio...
Finance Lab
The finance lab is a modern space with a trading room feel for College of Business (COB) students and faculty to use, learn and apply current in-demand finance and analytics tools s...