Business Analytics (BBA)
Become skilled with analyzing big data to understand the past and predict future possibilities in business with a degree in business analytics from East Texas A&M.
Make Data Understood with Business Analytics
The Bachelor of Business Administration in Business Analytics is an approved science, technology, engineering and mathematics (STEM) program. You will be prepared to enter the workforce in the rapidly emerging and highly sought field of business analytics. Through collecting, organizing, analyzing, optimizing and interpreting Big Data, you will learn to harness its power and use it for problem-solving and decision making. In addition, this program will provide you with opportunities for studying business operations, developing writing and communication skills, and engaging in team leadership and development.
Nationally-Ranked Affordable Programs
The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.
Curriculum
The business analytics program at East Texas A&M is uniquely designed to prepare you for a successful career and, more importantly, life! Over 100 years, this program has evolved and developed with the long-term success of our graduates in mind. You will not only learn critical analytical skills, but you will also learn how to create financial reports and interpret big data as well.
Your first year you will take a combination of university core and business core classes. All students must take these classes, and they are a very important part of your business education. Many students take mostly core classes with one or two courses related to their major each semester.
Fall
Begin with core classes. These are essential for building a strong foundation.
- College Reading and Writing
Eng 1301 - U.S. History to 1877
Hist 1301 - Mathematics for Business Applications I
Math 1324 - U.S. Life & Physical Science Elective
- Business Computer Systems
BUSA 1305
Spring
Continue taking your university core classes. Completing an elective or two this semester is important as well.
- College Reading and Writing
Eng 1302 - U.S. History from 1865
Hist 1302 - Math. for Bus. Applications II
Math 1325 - U.S. Life & Physical Science Elective
- Advisor-approved elective
Your second year, take the remainder of your university core classes along with a few business core and electives. Expand your mind and learn how to think like a professional.
Fall
You made it through your first year. Continue ahead with electives and core courses.
- The US Government
PSci 2301 - Principles of Accounting I
ACCT 2301 - Principles of Macro Economics
Eco 2301
Degree Pathway- US Lit, Philosophy, Culture Elective
Spring
Finish taking the remainder of your core classes. Good things are coming!
- Texas and the Federal System
Psci 2302 - Principles of Accounting II
ACCT 2302 - Principles of Micro Economics
Eco 2302 - Advisor-approved elective
- US Creative Arts Elective
During your third year, you will begin to focus on upper-level coursework and take classes related to your major. It’s also a great time to snag an internship or co-op which may count as a class towards your degree.
Fall
Start taking classes relating to your major. Things are about to get exciting!
- Legal Env. of Business
MGT 301 - Bus. & Eco. Statistics
ECO 302 - Principles of Management
MGT 305 - Marketing
MKT 306 - Data and Information Mgt BUSA 326
Spring
Keep up the good work! Senior year is right around the corner.
- Business Communication
MGT 303 - Economic Forecasting
ECO 309 - Operations Management
MGT 307 - UL BUSA elective
- Bus Process Mgt & ERP Sys
BUSA 379
During your fourth year, you will finish taking your upper-level business courses and Finance classes. As you get ready to graduate, interview with companies that you dream about working for. You will find alumni who know the quality of ETAMU graduates at businesses worldwide.
Fall
You are so close to being done. Stay strong!
- UL BUSA elective
- Bus Analytics Programming
BUSA 423 - Marketing Research
MKT 436 - Intro Business Finance
FIN 304 - Bus Analytics Modeling
BUSA 424
Spring
It’s the home stretch, and graduation is your next step. You got this!
- Project Management.
BUSA 428 - International Marketing
MKT 420 - Data Mining
BUSA 421 - UL BUSA elective
- Business Strategy
Mgt 439
Course Rotations
Is this Program a Good Fit for You?
Business analytics students are typically interested in:
- A blend of technology and business education
- Application of data analytics to improve business outcomes
- Learn business techniques while gaining familiarity with data analytics
COB Benefits STEM
The East Texas A&M Business Advantage
Here you will gain the knowledge, confidence and the practical tools you need to become a professional, ready to compete in the marketplace.
AACSB
Accredited
Earn a valuable degree from a fully accredited business program. Since 1976, the College of Business has held this prestigious designation making it one of roughly 800 institutions to hold such a distinction worldwide.
Innovative Programs
STEM Designated Degree
Our STEM-designated undergraduate and graduate programs in Business Analytics, as well as our Master of Science degrees in Finance, Marketing, Marketing Analytics, and Supply Chain Management, give students a significant advantage in the fastest-growing markets. These programs prepare students for professional careers that offer job security, flexibility, satisfaction, and excellent earning potential.
Student Experience
World-class Faculty
Engage with exceptional faculty who are both significant scholars and industry leaders that provide you with personalized attention. Renowned for their research and enterprising spirit, learn from the best to be the best with industry insights they provide.
Career Services
Your Future
Explore careers and develop a plan as you meet one-on-one with our career coaches. Our team will help you curate your resume and cover letters, prep you with mock interviews, provide you with professional headshots, and offer you employment opportunities and access to network with some of the largest companies across several industries.
Scholarships
Funding Your Future
Committed to investing in our students’ futures, our programs are not only affordable but of great value. In addition to the scholarships available from East Texas A&M, the College of Business offers scholarships specifically for business students.
Well-Rounded
Global Exposure
Students will develop, apply and hone evolving skills to ensure their success here in Texas and abroad.
Faculty Research
Our faculty have been involved in research on social media, organization behavior analytics, service computing, business analytics, reliable distributed systems, web databases and semantic integration systems.
Faculty Spotlight
PRACTICAL APPLICATIONS
A degree in business analytics will offer you the opportunity to:
- Develop skills that prepare you for the demands of the global business environment.
- Learn critical security principles that enable you to plan, develop and perform information systems security tasks at the organizational level.
- Identify, document, model, assess and improve core business processes.
- Acquire basic knowledge of mobile technology development and management, including programming languages and development processes.
- Investigate the technologies, methods and practices that foster innovation, new business opportunities and new efficiencies.
- Develop project management skills including initiation, planning, execution, controlling and closing projects.
Careers
Business analytics students are able to identify solutions hidden in Big Data and apply these findings to real-world business challenges. You can become a highly valued data analyst providing an organization with ideas for smarter strategic management and better operational efficiencies. Graduates are well-positioned to transition quickly when internship and job opportunities present themselves.
Career Possibilities and Current Median Salaries
- Business analytics is ranked second in a Computerworld survey on the most difficult skills to find.
- McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess deep business analytic skills and an additional 1.5 million managers with the skill set to implement the results.
1salary.com, 2023
Internship opportunities
Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. East Texas A&M business analytics students work with the College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.
Minor
- Marketing
Learn more about this minor, including its course requirements.
What You Will Learn
Through challenging, rigorous coursework, this program will prepare you for specific jobs such as computer systems analyst, business analyst, market research analyst, logistician and operations research analyst in a wide range of organizations and industries.
Courses to Prepare You for Your Career
- Foundation courses including Math for Business Applications, Principles of Management and Business Computing Systems, and Data and Information Management
- Core business courses including Global Operations Management and Business Strategy, Intelligent Supply Chain Management, Mobile Business, and Data Mining
Featured Courses
Course Delivery and Resources
Our programs are designed to be flexible, meeting the needs of working professionals who want the convenience of a fully online degree, full-time students who prefer face-to-face classes, and blended options for those who need the convenience of both. We offer a graduate-level business degree to fit your lifestyle and career aspirations.
Students can also complete 50% or more of the credits required for this degree at our Dallas site.
Student Organizations
The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at East Texas A&M, and supports the student's on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.
Undergraduate Program Costs
Program Costs
Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.
Meet Your Success Team – Business
MEET YOUR SUCCESS TEAM
Your Student Success Team consists of an academic advisor and a financial aid advisor specific to your college who collaborate to help a group of students meet their educational goals.
- Academic Advisor helps you to navigate registration and your degree plan.
- Financial aid advisor helps you navigate financial aid.
Department Contact
START YOUR JOURNEY! Two buttons freshman
START YOUR JOURNEY!
Back to menuContact Us
- College of Business
- 903.886.5692
- 903.886.5650
- [email protected]
- P.O. Box 3011
- Commerce, TX 75429-3011
