Marketing (BBA)
Gain the skills to help an organization achieve its business goals through effective marketing campaigns using digital marketing, social media, consumer insights and brand/product management.
Build the Brand Through Effective Marketing
The foundation of business success lies in marketing. With a BBA in Marketing, you will learn how organizations plan, organize, administer and achieve their business objectives through effective marketing. Courses in emerging areas of marketing such as digital marketing, social media, consumer insights and brand/product management ensure you have marketable skills employers demand. Be prepared to conduct research and apply findings to business situations.
Nationally-Ranked Affordable Programs
The College of Business has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.
Curriculum
The Marketing program at East Texas A&M is uniquely designed to prepare you for a successful career and more importantly life! Over 100 years, this program has evolved and developed with the long-term success of our graduates in mind. You will not only earn creative skills to help you understand the customer, you will learn the analytical skills necessary to conduct research as well.
Your first year you will take a combination of university core and business core classes. All students must take these classes, and they are a very important part of your business education. Many students take mostly core classes with one or two courses related to their major each semester.
Fall
Begin with core classes. These are essential for building a strong foundation.
- College Reading and Writing
Eng 1301 - U.S. History to 1877
Hist 1301 - Mathematics for Business Applications I
Math 1324 - U.S. Life & Physical Science Elective
- Business Computer Systems
BUSA 1305
Spring
Continue taking your university core classes. Completing an elective or two this semester is important as well.
- College Reading and Writing
Eng 1302 - U.S. History from 1865
Hist 1302 - Math. for Bus. Applications II
Math 1325 - U.S. Life & Physical Science Elective
- Advisor-approved elective
Your second year, take the remainder of your university core classes along with a few business core and electives. Expand your mind and learn how to think like a professional.
Fall
You made it through your first year. Continue ahead with electives and core courses.
- The US Government
PSci 2301 - Principles of Accounting I
ACCT 2301 - Principles of Macro Economics
Eco 2301 - Degree Pathway
- US Lit, Philosophy, Culture Elective
Spring
Finish taking the remainder of your core classes. Good things are coming!
- Texas and the Federal System
Psci 2302 - Principles of Accounting II
ACCT 2302 - Principles of Micro Economics
Eco 2302 - Advisor-approved elective
- US Creative Arts Elective
During your third year, you will begin to focus on upper-level coursework and take classes related to your major. It’s also a great time to snag an internship or co-op which may count as a class towards your degree.
Fall
Start taking classes relating to your major. Things are about to get exciting!
- Marketing
MKT 306 - Principles of Mgt
MGT 305 - Data and Information Mgt
BUSA 326 - Legal Env. of Business
MGT 301 - Bus. & Eco. Statistics
MGT 302
Spring
Keep up the good work! Senior year is right around the corner.
- Mkt 366 (Fall only) or Mkt 367
- UL Business Elective
- Business Communication
MGT 303 - Economic Forecasting
ECO 309 - Operations Management
ECO 307
During your fourth year, you will finish taking your upper-level business courses. As you get ready to graduate, interview with companies that you dream about working for. You will find alumni who know the quality of ETAMU graduates at businesses worldwide.
Fall
You are so close to being done. Stay strong!
- Mkt 445 Fall or Mkt 386 (Spring only)
- Marketing Research (Fall Only)
MKT 436 - Intro to Business Finance
FIN 304 - UL Mkt Elective
- UL Mkt Elective
Spring
It’s the home stretch, and graduation is your next step. You got this!
- Mkt. elective, including Internship & Study Abroad.
- Global Consumer Behavior
MKT 467 - UL Business Elective
- UL Business Elective
- International Marketing
MKT 420 - Business Strategy
MGT 439
Course Rotations
Is this Program a Good Fit for You?
Marketing students are typically interested in:
- Consumer insights or customer experiences
- Digital and traditional marketing communication
- Sales Management
- Promotions
- International marketing
- Market research
The East Texas A&M Business Advantage
Here you will gain the knowledge, confidence and the practical tools you need to become a professional, ready to compete in the marketplace.
AACSB
Accredited
Earn a valuable degree from a fully accredited business program. Since 1976, the College of Business has held this prestigious designation making it one of roughly 800 institutions to hold such a distinction worldwide.
Student Experience
World-class Faculty
Engage with exceptional faculty who are both significant scholars and industry leaders that provide you with personalized attention. Renowned for their research and enterprising spirit, learn from the best to be the best with industry insights they provide.
Career Services
Your Future
Explore careers and develop a plan as you meet one-on-one with our career coaches. Our team will help you curate your resume and cover letters, prep you with mock interviews, provide you with professional headshots, and offer you employment opportunities and access to network with some of the largest companies across several industries.
Scholarships
Funding Your Future
Committed to investing in our students' futures, our programs are not only affordable but of great value. In addition to the scholarships available from East Texas A&M, the College of Business offers scholarships specifically for business students.
Well-Rounded
Global Exposure
Students will develop, apply and hone evolving skills to ensure their success here in Texas and abroad.
Faculty Research
Our faculty have conducted academic assessments of student learning objectives, case research on applied marketing situations including global retailing, sales ethics and corporate social responsibility, and published several articles on retailing, international business, marketing metrics and analytics, and consumer behavior of Millennials and Generation Z.
PRACTICAL APPLICATIONS
A degree in marketing will offer you the opportunity to:
- Gain knowledge of the many functional areas of marketing.
- Build a strong foundation of marketing competencies.
- Improve your personal selling and sales management skills.
- Appreciate relevant business trends in the marketplace and consumer behaviors.
- Develop your ability to succeed in a rapidly changing global business environment.
Careers
Marketing is a career track that is constantly changing as new technologies, consumer trends and products are created. Our program will prepare you to enter this dynamic field with the right blend of marketing skills and financial knowledge. When you graduate with a marketing degree, you are likely to assume positions in brand/product management, marketing consulting, marketing research/analytics, sales management and business development.
Career Possibilities and Current Median Salaries
Salary.com, 2023
Internship opportunities
Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. East Texas A&M marketing students work with the College of Business Career Services to achieve career goals through partnering with outside companies and industry leaders.
What You Will Learn
Our BBA in Marketing program is designed to provide exposure to skills and careers in the growing fields of consumer sales, organizational sales, sales management, product management, marketing research, promotion and media planning, retail/wholesale management, buying or purchasing, and customer service. You will develop the marketing knowledge needed to become a valuable asset to a wide variety of employers.
Courses to Prepare You for Your Career
- Business foundation courses prepare all our students with knowledge including financial and managerial accounting, the business environment and strategy, organizational behavior and issues, quantitative analysis, and production/operations management
- Core marketing courses including marketing management, personal selling and sales management, promotions, channels of distribution, and global consumer behavior
Featured Courses
Course Delivery and Resources
In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.
Students can also complete 50% or more of the credits required for this degree at our Dallas site.
Student Organizations
The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at East Texas A&M and supports the student's on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.
Undergraduate Program Costs
Program Costs
Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.
Meet Your Success Team – Business
MEET YOUR SUCCESS TEAM
Your Student Success Team consists of an academic advisor and a financial aid advisor specific to your college who collaborate to help a group of students meet their educational goals.
- Academic Advisor helps you to navigate registration and your degree plan.
- Financial aid advisor helps you navigate financial aid.
Contact Us
- College of Business
- 903.886.5692
- 903.886.5650
- [email protected]
- P.O. Box 3011
- Commerce, TX 75429-3011
