Become a Leader in Brand Development and Design
Step into a fulfilling position where you will gain the skills to produce client branding, single ads or campaigns in print, broadcast and interactive media by targeting specific marketing audiences. Engage in proficiencies such as layout and storyboarding, creating headlines and copywriting, and video and master the conceptual process from sketching a concept to finalizing a professionally produced product.
Is this Program a Good Fit for You?
Our program prepares you for careers in graphic design, advertisement, and new media.
- Art Director
- Copywriter
- Producer
- Photo Art Director / Editor
- Product Art Director
- Visual Identity Art Director
- Website Art Director
- Commercial Director
- Television production
- Theater production
- Public Relations
- Multimedia Art Director
Our Alumni
What You Will Learn
A Bachelor of Fine Arts degree in Visual Communication with an Art Direction Concentration will offer you the opportunity to:
- Cultivate your imagination and build a creative process
- Learn from industry professionals and accomplished, recognized faculty
- Access to computer labs and video equipment to produce your concepts
- Apply conceptual thinking and visual problem-solving to acquire expertise
- Participate in student competitions and internships
- Build a dynamic portfolio
PRACTICAL APPLICATIONS
A Degree in Visual Communication – Art Direction will offer you the opportunity to:
- Focus on an applied conceptual skill set and develop conceptual thinking, visual problem-solving and an understanding of the creative process.
- Learn to be a creative team leader and target specific market audiences to produce client branding, single ads and campaigns in the form of print, broadcast and interactive media.
- Gain proficiency in creating headlines, copy, layout and storyboarding by partnering with copywriters, designers, photographers and illustrators.
- Work on client-driven projects such as packaging, paper systems and visual branding development.
- Pairs creative thinking and refined design skills with computer-based multimedia and motion design. Study how to create motion graphics, modeling, animation, video, gaming concepts, interactive web and mobile apps.
Course Delivery and resources
Face-to-face classes are led by engaged faculty and industry professionals to provide instruction and mentorship to help find your point of difference.
First-year and Sophomore-level courses are taught on the Commerce campus. All upper-level Visual Communication courses are offered in Dallas where students are introduced to the dynamic design community of one of the nation's most vibrant cities. Shuttle service between the Commerce campus and Dallas allows students to reside in Commerce while attending classes in Dallas.
Featured Courses
Undergraduate Program Costs
Program Costs
Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.
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Contact Us
- Department of Art – Visual Communication
- 214.954.3636
- [email protected]
- 8750 N Central Expy.
- Dallas, TX 75231