Strategic Plan

Objectives

1.1.1 Establish stable enrollment increase
1.1.2 Establish stable increase in undergraduate retention
1.1.3 Establish stable increase in graduate retention

Tactics

• Reach out extensively to at-risk students (defined by the university)
• Visit various locations for recruitment frequently (including faculty, staff and students)
• Offer meaningful scholarships
• Organize level-up events for seniors to mentor prospective and at-risk students
• Create meaningful out-of-class interactions with students and faculty
• Engage with area schools in activities like business plan competitions, business simulation games and business case simulations
• Increase outreach in growing cities

Measures of Success
(KPIs)

• Increase SCH produced by 2% annually
• Distribute maximum-possible scholarship funds (annually budgeted), as determined by Philanthropy and Engagement
• Increase at-risk student retention by a minimum of 5% annually
• Produce videos created by each course owner
• Aim for 5% of graduating senior class to enroll in graduate programs
• Aim for 75% of identified students to view their personalized videos

Resources Needed

• Scholarship budget
• Tutoring and mentoring sessions budget
• Annual marketing budget
• Travel budget each semester annually every two years

Timeline

• Monitored each semester
• Measured annually
• Revised (if needed) every two years

Objectives

1.2.1 Improve six-year graduation rate

Tactics

• Organize at-risk student events
• Reach out to students who do not return the following semester
• Provide mentoring
• Provide career coaching

Measures of Success
(KPIs)

• Increase yearly graduating student number by 1%
• Recruit 20 alumni to mentor students
• Decrease D, F and W (withdrawal) rates by 5%
• Aim for an average of 50% at-risk students attending events

Resources Needed

• Budget for events
• Alumni mentoring resources

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) annually

Objectives

1.3.1 Improve core competency assessment results
1.3.2 Update required core competencies according to market need

Tactics

• Create a dedicated program (workshops, panels and activities)
• Utilize microcredentialing
• Provide feedback to faculty about student core competency assessment

Measures of Success
(KPIs)

• 100 students join the created program and attend four events annually
• Meaningful increase of CCE exam results in five years
• 30% of students graduate with one or more microcredentials
• 20% of faculty report improvement in their courses annually

Resources Needed

• Budget for the dedicated program
• Use of microcredentialing tools like LinkedIn Learning and Coursera
• Budget for skill development

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) every two years

Objectives

1.4.1 Increase faculty teaching effectiveness assessment results in each department

Tactics

• Create teaching effectiveness sessions
• Encourage faculty teaching effectiveness training
• Perform teaching evaluation for each faculty member every two years

Measures of Success
(KPIs)

• Two teaching effectiveness presentations per semester with 75% faculty attendance
• 10% of faculty attend teaching effectiveness training sessions annually
• 50% of faculty undergo teaching evaluation annually

Resources Needed

• Budget for teaching effectiveness training
• Annual teaching effectiveness awards budget

Timeline

• Monitored annually
• Measured every two years
• Revised (if needed) every two years

Objectives

1.5.1 Ensure meaningful increase in application-based teaching

1.5.2 Provide students with opportunities for active learning

1.5.3 Create a stable increase in internships offered

Tactics

• Utilize case studies
• Create new opportunities for internships
• Provide faculty training in facilitating active learning

Measures of Success
(KPIs)

• 5% annual increase in use of trending topic case studies
• 10% increase in SCH produced in internship courses
• 5% annual increase in number of new companies offering internships to our students
• One new faculty member trained in active learning each semester

Resources Needed

• Budget for training
• Subscription to case sources
• Budget for Career Services visits

Timeline

• Monitored each semester
• Measured annually
• Revised (if needed) every two years

Objectives

2.1.1 Receive input from key stakeholders

2.1.2 Monitor ongoing market trends

Tactics

• Conduct annual survey of employers, alumni, students and business advisory board members
• Complete external and internal analysis
• Conduct annual brainstorming sessions

Measures of Success
(KPIs)

• 10% response rate for annual surveys
• Complete annual SWOT analysis and disseminate findings to stakeholders
• Complete an annual brainstorming session

Resources Needed

• Qualtrics
• SWOT analysis ad-hoc committee
• Budget for the brainstorming sessions

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) annually

Objectives

2.2.1 Enhance communication with businesses in North Texas
2.2.2 Enhance communication with alumni
2.2.3 Enhance communication with internal stakeholders

Tactics

• Prepare a once-a-semester electronic newsletter
• Increase the prevalence of memberships at local chambers of commerce, local economic development corporations and professional organizations
• Conduct annual COB alumni and scholarship event
• Organize more COB-specific events

Measures of Success
(KPIs)

• Positive feedback from alumni on effective communication (measured by survey)
• At least one COB faculty/staff member at 50% of the area chambers of commerce over three years
• Successful completion of COB alumni event annually
• 20% increase in COB scholarship funds in five years
• Successful completion of one COB-specific event annually

Resources Needed

• Director of communication time devotion
• Budget for chambers of commerce memberships
• Budget for annual event

Timeline

• Monitored each semester
• Measured annually
• Revised (if needed) annually

Objectives

2.3.1 Enhance collaborative partnerships with businesses
2.3.2 Promote giving back to COB
2.3.3 Enhance the value of being an alumni

Tactics

• Engage in consulting projects with current connections
• Host career events open to alumni
• Organize COB Giving Day
• Facilitate internships for COB students at alumni-owned businesses
• Facilitate alumni networking opportunities to promote business partnerships and collaboration

Measures of Success
(KPIs)

• One new consulting project each year
• Presence of recent alumni at COB-organized career events
• $10K funds raised in annual COB Giving Day
• One new internship each semester at alumni-owned businesses

Resources Needed

• Center for Excellence coordination
• Career services
• Budget to promote COB Giving Day

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) every two years

Objectives

2.4.1 Access new businesses in North Texas
2.4.2 Expand COB alumni base information

Tactics

• Establish company visits by the dean and supporting personnel
• Attend local organization meetings (both faculty and students)
• Engage in consulting projects or internships with new connections

Measures of Success
(KPIs)

• Visit 10 new businesses every year
• Engage two new companies each year to offer internships to our students
• Aim for a minimum of three faculty members and 15 students to join new local events each year
• Partner with three new companies to work on projects with COB over the next five years

Resources Needed

• Center for Excellence coordination
• Budget for travel

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) annually

Objectives

2.5.1 Recognize faculty and staff achievements
2.5.2 Recognize student achievements
2.5.3 Promote “esprit de corps” among faculty and staff

Tactics

• Create an annual COB awards ceremony
• Organize social gatherings
• Send regular updates from the dean’s office
• Celebrate success stories

Measures of Success
(KPIs)

• One awards ceremony each year
• One social gathering each semester
• 10% higher number of views/shares of COB success stories
• Higher morale measured by climate survey

Resources Needed

• Budget for awards ceremony
• Budget for faculty awards
• Budget for social gatherings
• Communications director
• Qualtrics

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) annually

Objectives

3.1.1 Maintain faculty research productivity

Tactics

• Ensure meeting standards are met for faculty qualifications
• Recognize research productivity
• Encourage higher research productivity

Measures of Success
(KPIs)

• 90% of SA faculty remain SA each year
• Share research output monthly
• Grant one research award per year

Resources Needed

• Quality oversight committee memberships
• Funding for awards

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) annually

Objectives

3.2.1 Promote faculty research findings to wider audiences
3.2.2 Enhance the digital presence of faculty research

Tactics

• Host research webinars
• Create one-minute videos on selected publications
• Create postings about faculty research
• Demonstrate social impact of selected faculty research

Measures of Success
(KPIs)

• Organize one research webinar annually
• Prepare one video for each discipline
• Post a research paper once a month

Resources Needed

• Director of communication time devotion
• Funding for the webinars
• Funding for travel to speaking engagements

Timeline

• Monitored each semester
• Measured annually
• Revised (if needed) every two years

Objectives

3.3.1 Encourage a balance between applied and theoretical research
3.3.2 Encourage pedagogical research
3.3.3 Encourage grant applications

Tactics

• Promote multidisciplinary scholarship
• Organize research seminars
• Provide training in various methodologies
• Provide grant application training
• Encourage societal impact of research output

Measures of Success
(KPIs)

• One multidisciplinary output annually from each department
• One output annually from each department with significant societal impact
• One research seminar per semester with 75% faculty attendance
• 50+ online viewing of each event
• One training session annually for a new methodology
• One grant application per department every two years

Resources Needed

• Time devotion by research committee
• Funding for trainings

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) annually

Objectives

3.4.1 Facilitate applied research partnerships
3.4.2 Increase research visibility to industry partners

Tactics

• Organize industry events with faculty attendance
• Visit industry partners with faculty members
• Promote industry-sponsored research projects

Measures of Success
(KPIs)

• Annual industry-academia event
• One visit with faculty members each semester to an industry partner
• One industry-sponsored research project in five years

Resources Needed

• Time devotion
• Funds for the event
• Funds for the visits
• Support from alumni and outreach offices

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) every two years

Objectives

3.5.1 Optimize teaching practices for learners from all backgrounds
3.5.2 Support faculty development in multi-modal teaching
3.5.3 Establish faculty confidence in multiple modalities

Tactics

• Provide training opportunities for faculty
• Increase the number of engagement opportunities between faculty and students in multiple modalities
• Gather student feedback from learners from all backgrounds

Measures of Success
(KPIs)

• 10% of faculty receive annual training for effective teaching
• Ensure three live sessions in each online course
• Faculty to hold three virtual office hours; mandatory attendance for students at one-on-one session with faculty
• Feedback from 20% of COB students on courses with multiple modalities

Resources Needed

• Time devotion by teaching effectiveness committee
• Funds for trainings
• Funds for feedback gathering

Timeline

• Monitored each semester
• Measured annually
• Revised (if needed) annually

Objectives

4.1.1 Integrate current technology trends into courses
4.1.2 Provide students with opportunities to utilize new technologies
4.1.3 Provide faculty with tools and training for new technologies

Tactics

• Revamp course syllabi/objectives to include technology
• Identify gaps in use and availability of technology
• Provide awareness training to faculty

Measures of Success
(KPIs)

• Each core course to include a technology-related learning outcome at the end of five years
• Close 10% of the identified technology gap each year
• Three faculty members to get technology training each year

Resources Needed

• Time devotion by curriculum committee
• Funds for new technology gathering
• Funds for new technology training

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) annually

Objectives

4.2.1 Improve COB’s technological infrastructure
4.2.2 Assess and minimize current gaps in availability of technology

Tactics

• Perform technology audits
• Invest in contemporary technologies
• Improve connectivity

Measures of Success
(KPIs)

• Conduct annual technology audit
• Create annual technology plan
• Increase internet connection speed by 10% annually in the COB building in Commerce
• Complete one classroom update each year for the next five years

Resources Needed

• Time devotion of the technology committee
• Funds for technological updates for both software and hardware

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) annually

Objectives

4.3.1 Diversify funding sources
4.3.2 Enhance engagement with donors
4.3.3 Increase COB excellence funds
4.3.4 Increase engagement with alumni and area businesses

Tactics

• Launch a formal fundraising campaign
• Encourage grant applications by making them part of faculty qualifications
• Reenergize the Center for Excellence
• Reorganize annual scholarship event

Measures of Success
(KPIs)

• $50K annual raise for the excellence funds
• One new project with CFE annually that creates net revenue of $20K
• Raise $5K net revenue for scholarships from the annual scholarship event

Resources Needed

• Funds for travel
• Funds for the scholarship event
• Devoted faculty member to annual scholarship event
• Funds for reenergizing CFE

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) every two years

Objectives

4.4.1 Improve teaching quality
4.4.2 Reduce subjectivity in assessment of teaching effectiveness
4.4.3 Improve data quality of teaching evaluations
4.4.4 Enhance quality of teaching effectiveness assessment process

Tactics

• Create in-class polls for learning and engagement feedback
• Create pedagogical idea sessions
• Improve response rate on teaching evaluations
• Organize teaching feedback sessions with faculty members

Measures of Success
(KPIs)

• 20% of COB courses have in-class polls annually
• One pedagogical session organized each semester
• 3% COB average for university teaching evaluations
• 20% of faculty join feedback sessions annually

Resources Needed

• Time devotion by teaching effectiveness committee
• Funds for pedagogical and feedback sessions

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) annually

Objectives

4.5.1 Enhance overall reputation of COB
4.5.2 Increase recognition of COB’s programs
4.5.3 Enhance sense of belonging and community among COB stakeholders

Tactics

• Leverage social media
• Create business mentorships for our students
• Create a comprehensive marketing plan

Measures of Success
(KPIs)

• Social media engagement rates
• Ten students each semester engage in mentoring sessions with industry partners
• Impact of marketing plan

Resources Needed

• Time devotion by communications director
• Funds for mentoring sessions
• Funds for marketing plan

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) annually

Objectives

5.1.1 Provide opportunities for skill development in the area
5.1.2 Establish outreach programs in underserved communities
5.1.3 Provide accessible education

Tactics

• Partner with community organizations
• Offer workshops
• Offer equitable scholarships

Measures of Success
(KPIs)

• Visit one chamber of commerce event each semester
• Organize one event for underserved communities annually
• Visit one economic development corporation annually
• Organize one free workshop annually

Resources Needed

• Funds for travel
• Funds for workshops
• Funds for other skill development trainings

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) every three years

Objectives

5.2.1 Provide opportunities for workforce improvement in the area
5.2.2 Contribute to local business development

Tactics

• Partner with local businesses to provide workforce training
• Enhance employability skills of our students
• Offer consulting services to area small businesses
• Provide graduates with skills needed by area businesses

Measures of Success
(KPIs)

• Training provided to one company annually
• Significant improvement in our students’ resume-building and interview skills
• Successful launch of the banking program
• Five banking interns annually
• One consulting project annually with an area business

Resources Needed

• Reenergizing the Center for Excellence in the COB
• Funding for consulting activities
• Funding for outreach at area businesses

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) every three years

Objectives

5.3.1 Incorporate corporate social responsibility/sustainability in COB curriculum
5.3.2 Promote sustainable business practices in the area

Tactics

• Include corporate social responsibility/sustainability in the AOL process
• Hold a sustainable business practices seminar

Measures of Success
(KPIs)

• Awareness of corporate social responsibility/sustainability to be included as a learning goal at a program level
• One sustainability seminar organized in the next five years
• One corporate social responsibility/sustainability-related study published by COB faculty every three years

Resources Needed

• Funds for the seminar
• Corporate social responsibility/sustainability champions
• Time devotion by the curriculum and AOL committees

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) every three years

Objectives

5.4.1 Educate the stakeholders to make financially sound decisions
5.4.2 Educate the stakeholders to make ethical decisions

Tactics

• Provide financial literacy training to COB stakeholders
• Provide ethics training to COB stakeholders

Measures of Success
(KPIs)

• 50 students/staff/area businesses/alumni receive financial literacy training annually
• 25 students/staff/area business/staff receive ethics training annually

Resources Needed

• Funding for financial literacy training
• Funding for ethics training

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) every two years

Objectives

5.5.1 Provide opportunities to our students, faculty and staff to be socially responsible citizens by giving back to our society

Tactics

• Organize annual giving back event
• Support participation in contributions to various community organizations

Measures of Success
(KPIs)

• Number of students, faculty and staff participating in the giving back event
• Substantial contributions to local food banks, clothes closets, children’s homes and nursing homes

Resources Needed

• Funds for travel
• Volunteers
• Funds for the giving back event

Timeline

• Monitored annually
• Measured annually
• Revised (if needed) every three years