Visual Communication Programs

Transform Ideas Into Imagery

Work closely with distinguished professionals in the advertising industry as you study typography, graphic design, illustration, animation and the application of new technologies. After you graduate, you'll be well prepared for the professional arena with one of three emphasis options: art design, new media, and communication design.

Ascenders

Alum Awarded with Lone Star Emmy

A Texas A&M University-Commerce alum was recently honored for his work as a graphic designer with an Emmy Award from the Lone Star chapter of the National Academy of Television Arts & Sciences.

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YeonJu Choi
Beacon of Light Candle Packaging

Explore Our Programs

Visual Communication (BFA) Art Direction Emphasis

The concentration in Art Direction prepares students for professional positions as creative team leaders who target specific market audiences and produce client branding, single ads or campaigns in print, broadcast and interactive media. Courses in art direction and advertising emphasize the development of concepts from infancy through the finished product. The Art Direction student gains proficiency in creating headlines, copy, layout and storyboarding. All visual communication courses above the sophomore level are taught at East Texas A&M in Dallas.

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Visual Communication (BFA) New Media Concentration

The concentration in New Media pairs creative thinking and refined design skills with computer-based multimedia and motion design. Students study a variety of media including motion graphics, animation, video, gaming concepts, interactive web, and mobile apps to become innovative multimedia designers. A broad understanding of software applications and the concepts underlying them give students the capacity to stay current in this evolving field of Visual Communication. All visual communication courses above the sophomore level are taught at East Texas A&M in Dallas.

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Art (MFA) Visual Communication Emphasis

The advanced degree with an emphasis in visual communication centers on meeting the needs of practicing professionals in the expanding field of visual communication who aspire to achieve a higher level of proficiency in creative innovation, design professional practice and design leadership. The program explores creative process innovation; design professional practice leadership, strategy, process and product; and creative marketing promotion grounded in a social and business perspective. Courses for this degree are taught at East Texas A&M in Dallas.

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What I like most about Visual Communication is I get to use my life experiences and research to help convey messages to the public. When I create a poster, logo, publication or advertisement, I get to see my work interacted with by my community. I have something tangible for all of my efforts.
Josh Ege
Assistant Department Head & Associate Professor of Visual Communication

PRACTICAL APPLICATIONS

A degree in visual communication will offer you the opportunity to:

  • Focus on an applied conceptual skill set and develop conceptual thinking, visual problem-solving and an understanding of the creative process.
  • Learn to be a creative team leader and target specific market audiences to produce client branding, single ads, and campaigns in the form of print, broadcast, and interactive media.
  • Gain proficiency in creating headlines, copy, layout and storyboarding by partnering with designers, and illustrators.
  • Work on client-driven projects such as packaging, paper systems and visual branding development.
  • Pair creative thinking and refined design skills with computer-based multimedia and motion design. Study how to create motion graphics, modeling, animation, video, gaming concepts, and interactive web and mobile apps.
Design piece being displayed
Student holding design project

What You Will Learn

Once you complete your foundation courses, you'll travel to East Texas A&M at Dallas for all visual communication courses above the sophomore level. You’ll experience a state-of-the-art facility centered in one of the nation’s most vibrant cities. Shuttle service between the main campus and Dallas provides convenience and flexibility.

Courses to Prepare You for Your Career

  • Foundation courses include Introduction to Visual Communications, Drawing, Two- and Three-Dimensional Design, Color Theory, and Basic Photography
  • Core courses include Typography, Art Direction, Electronic Media and Methods, and Design Communications

We remember having lots of questions. We are here to help!

Lee Hackett Director of Visual Communication and Assistant Professor
Josh Ege Assistant Department Head & Associate Professor of Visual Communication
Casey McGarr Professor of Visual Communication
Veronica Vaughan Assistant Professor and Graduate Coordinator in Visual Communications
Ramona Wates Administrative Associate III

Contact Us

  • 8750 N Central Expy.
  • Dallas, TX 75231

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