Visual Communication Programs

The concentration in Art Direction prepares students for professional positions as creative team leaders who target specific market audiences and produce client branding, single ads or campaigns in print, broadcast and interactive media. Courses in art direction and advertising emphasize the development of concepts from infancy through the finished product. The Art Direction student gains proficiency in creating headlines, copy, layout and storyboarding. All visual communication courses above the sophomore level are taught at A&M-Commerce in Dallas.

The concentration in Design prepares students choosing to pursue a career as a design professional. Instruction focuses on an applied conceptual skill set through the development and application of the creative process, conceptual thinking, and visual problem-solving. Courses focus on client-driven projects such as packaging, paper systems, and client visual branding development.

The concentration in New Media pairs creative thinking and refined design skills with computer-based multimedia and motion design. Students study a variety of media including motion graphics, animation, video, gaming concepts, interactive web, and mobile apps to become innovative multimedia designers. A broad understanding of software applications and the concepts underlying them give students the capacity to stay current in this evolving field of Visual Communication. All visual communication courses above the sophomore level are taught at A&M-Commerce in Dallas.