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Visual Communication Programs
Transform Ideas Into Imagery
Work closely with distinguished professionals in the advertising industry as you study typography, graphic design, illustration, animation and the application of new technologies. After you graduate, you'll be well prepared for the professional arena with one of three emphasis options: art design, new media, and communication design.
See Yourself Succeed with a Degree In Visual Communication
Award-winning Work
You will enter competitions and showcases to display your skills and potentially win awards. Students have won national and international competitions and earned awards from Adobe Achievement Awards, The One Show, American Advertising Federation and Graphis, among others.
Creative Spaces
Our collaborative spaces offer multiple creative student outlets including state of the art computer labs, access to hi-end video equipment and alternative makers space equipment.
Senior Exit Show
Upon graduation, you will participate in the Senior Exit Show, where your work will be displayed for professionals and alumni to view. In the past, students have received multiple job offers during the event.
Career Readiness
Distinguished faculty and design professionals guide your development to help you acquire expertise, versatility and the experience needed to thrive in a complex and rapidly changing world. From left to right: Josh Ege, Lee Hackett, Casey McGarr, and Veronica Vaughan.
Explore Our Programs
Visual Communication (BFA) Art Direction Emphasis
The concentration in Art Direction prepares students for professional positions as creative team leaders who target specific market audiences and produce client branding, single ads or campaigns in print, broadcast and interactive media. Courses in art direction and advertising emphasize the development of concepts from infancy through the finished product. The Art Direction student gains proficiency in creating headlines, copy, layout and storyboarding. All visual communication courses above the sophomore level are taught at A&M-Commerce in Dallas.
Visual Communication (BFA) Design Emphasis
The concentration in Design prepares students choosing to pursue a career as a design professional. Instruction focuses on an applied conceptual skill set through the development and application of the creative process, conceptual thinking, and visual problem-solving. Courses focus on client-driven projects such as packaging, paper systems, and client visual branding development.
Visual Communication (BFA) New Media Emphasis
The concentration in New Media pairs creative thinking and refined design skills with computer-based multimedia and motion design. Students study a variety of media including motion graphics, animation, video, gaming concepts, interactive web, and mobile apps to become innovative multimedia designers. A broad understanding of software applications and the concepts underlying them give students the capacity to stay current in this evolving field of Visual Communication. All visual communication courses above the sophomore level are taught at A&M-Commerce in Dallas.
Art (MFA) Visual Communication Emphasis
The advanced degree with an emphasis in visual communication centers on meeting the needs of practicing professionals in the expanding field of visual communication who aspire to achieve a higher level of proficiency in creative innovation, design professional practice and design leadership. The program explores creative process innovation; design professional practice leadership, strategy, process and product; and creative marketing promotion grounded in a social and business perspective. Courses for this degree are taught at A&M-Commerce in Dallas.
Award-winning work
Our students consistently produce award-winning work in every category. Are you ready to join them?
2022 Indigo Awards
Lil Critters Multi-vitamins
by Esla Garcia
2022 Indigo Awards
Nintendo
by Paloma Rodriguez
2022 Indigo Awards
Cronus animation
By Esla Garciarnrn
2022 GDUSA Packaging Design Awards
Pacific Foods Soup Packaging
By Taylor Jonesrnrn
2022 Dallas Addys
Food Desert
by Tyler Bever, Lauren Eudaley, Hannah Jefferies, and Dakota Rose
2022 Graphis New Talent Annual
American Psycho Book Cover
By Andrew Hensley
2022 Dallas Addys
Perot Museum of Nature and Science Print Campaign
By Andrew Hensley, Quinncy Crowell, and Taylor Stube
2022 Graphis New Talent Annual
Lea & Perrins Worcestershire
By Prajoo Shrestha
2022 Graphis New Talent Annual
The Taming Poster
By Karen Blocher
2022 Graphis New Talent Annual
Meatable Campaign
By Hannah Escobedo
2022 Graphis New Talent Annual
Piano Guild Screenprint Poster
By Bayleigh Akers
2022 Graphis New Talent Annual
Physical Floral Alphabet
By Jonathon Petersen
PRACTICAL APPLICATIONS
A degree in visual communication will offer you the opportunity to:
- Focus on an applied conceptual skill set and develop conceptual thinking, visual problem-solving and an understanding of the creative process.
- Learn to be a creative team leader and target specific market audiences to produce client branding, single ads, and campaigns in the form of print, broadcast, and interactive media.
- Gain proficiency in creating headlines, copy, layout and storyboarding by partnering with designers, and illustrators.
- Work on client-driven projects such as packaging, paper systems and visual branding development.
- Pair creative thinking and refined design skills with computer-based multimedia and motion design. Study how to create motion graphics, modeling, animation, video, gaming concepts, and interactive web and mobile apps.
What You Will Learn
Once you complete your foundation courses, you'll travel to A&M-Commerce at Dallas for all visual communication courses above the sophomore level. You’ll experience a state-of-the-art facility centered in one of the nation’s most vibrant cities. Shuttle service between the main campus and Dallas provides convenience and flexibility.
Courses to Prepare You for Your Career
- Foundation courses include Introduction to Visual Communications, Drawing, Two- and Three-Dimensional Design, Color Theory, and Basic Photography
- Core courses include Typography, Art Direction, Electronic Media and Methods, and Design Communications
We remember having lots of questions. We are here to help!
Contact Us
- Department of Art – Visual Communication
- 214.954.3636
- [email protected]
- 8750 N Central Expy.
- Dallas, TX 75231